• Coverage highlight: Front cover of the Sunday Times Style magazine
• Huge uptick in sales on the Oxfam Online Shop and in high street stores
• Engagement on social media including Instagram and Facebook

The campaign

Oxfam wanted a PR campaign to promote its homewares and encourage people to both shop and donate their second-hand items. I sought out an influencer to work with and I came across Matilda Goad, who had a genuine interest in scouring flea markets for pre-loved goods. I invited her to curate a selection of Oxfam homewares for a photoshoot, and I pitched this in to the Sunday Times Style magazine. The article featured a link to the Oxfam Online Shop, and Matilda also posted about the collab to her 250K followers on Instagram. Click here to read the feature.