Projects
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More than half of motorists don’t know how much space to leave a cyclist when overtaking, leading to terrifying incidents on our roads. With cyclists among the most vulnerable of road users, IAM RoadSmart wanted to run an awareness campaign educating people on how to ovetake a cyclist safely.
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Almost 5,000 people were killed or seriously injured from a collision involving a young person in 2022. IAM RoadSmart wanted to highlight the need to upskill young drivers, and urge the Government to introduce measures to keep young drivers safe.
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If you break down on a smart motorway, you are three times more likely to be killed than on motorway with a hard shoulder. IAM RoadSmart wanted to raise brand awareness and urge the government to decommission smart motorways.
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Oxfam wanted a PR campaign to promote its homewares and encourage people to both shop and donate their second-hand items.
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Textile production contributes more to climate change than international aviation and shipping combined. Oxfam wanted to raise awareness about the impact fast fashion is having on the planet ahead of the UN climate summit COP 26.
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Close to a million Rohingya people were forced to flee terrifying violence in Myanmar, seeking refuge in overcrowded camps in Bangladesh. Oxfam, which provides aid in the camps, wanted to shine a spotlight on the issue and encourage donations for humanitarian supplies.
Harriet Hernando PR 